You’re building something meaningful
in a world that’s craving something real.

Your story gives it depth. Your identity gives it form. Your brand is built on both.

Let's Get Started

When your work is rooted in something real, your brand should be too.

What if your brand carried the full force of what you believe?

Seattle is built by people who care. Independent businesses. Grassroots nonprofits. Creative founders. The bookstore on the corner. The neighborhood café. The community clinic quietly holding it all together.

I help those Seattle organizations find their truth and live it through brand strategy and visual identity systems grounded in neuroscience and story. The result is alignment you can feel in every decision, every touchpoint, and every room you walk into.

Imagine showing up with that kind of clarity.

  • Close-up of a stack of open books with cream pages, viewed from the side on a flat surface.

    Full Brand System

    Build or rebuild your brand from the ground up. Complete brand clarity through strategy, visual identity, messaging framework, and storytelling systems that guide every decision your team makes.

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  • Close-up of the edges and spines of three stacked old hardcover books with worn covers and yellowed pages.

    Brand Strategy

    Get clear on your story and positioning. Your narrative framework, messaging architecture, and strategic positioning so you can finally use your brand consistently.

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  • Multiple open books arranged closely with shadows and warm lighting.

    Brand Storytelling Workshop

    Learn how to embody and communicate your brand story. Learn to use storytelling systems to make decisions, communicate consistently, and bring your brand to life in every interaction.

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  • A hand holding a black pen drawing sketches on a sheet of paper in a dark setting.

    Visual Identity

    Create a visual system that reflects your mission. Logo, color palette, typography, and brand guidelines that are distinct, unique, and professional.

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  • "Cassidy led our nonprofit organization through a rebranding in 2024. She started with discovery calls, helping the board crystallize our own vision for where the organization was headed then came through with delightful logo options and a full brand narrative document. We love our new branding and I can't recommend her enough!"

    —Julia L.

  • "Cassidy made sure everyone's opinions were heard and addressed any concerns so everyone would be comfortable with the new direction of our organization. With all of Cassidy's dedication and hard work, we were able to complete the rebrand and launch our new organization in a timely manner."

    —Julia A.

  • "Cassidy has a unique talent for taking information and creating a brand that really embodies everything you want it to in a unique, yet clear and concise, way."

    —Blair W.

Meet the Founder

Cassidy Smith is a brand strategist with over a decade of experience in design and strategy, working primarily with Seattle's independent businesses, nonprofits, and creative founders. As a master's candidate studying psychology, she approaches branding through the lens of how people construct meaning and make decisions. She believes Seattle's local and independent organizations are what hold this city together and make it worth caring about, and they deserve brands as real as the work they do.

When she's not working with clients, you'll find her volunteering with the Seattle Aquarium Auxiliary Board, running a book club, metalworking in her studio, or out on the water kayaking when the weather cooperates.

Ready to Get Started?

Whether you're launching something new, refining what already exists, or finally ready to get clear on your brand, let's talk about where you are and see if we're a good fit.

Reach out for a complimentary consultation.