Brand strategy, graphic design, and website design for founders, independent and small businesses, and nonprofits.

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  • "Cassidy led our nonprofit organization through a rebranding in 2024. She started with discovery calls, helping the board crystallize our own vision for where the organization was headed then came through with delightful logo options and a full brand narrative document. We love our new branding and I can't recommend her enough!"

    —Julia L.

  • "Cassidy made sure everyone's opinions were heard and addressed any concerns so everyone would be comfortable with the new direction of our organization. With all of Cassidy's dedication and hard work, we were able to complete the rebrand and launch our new organization in a timely manner."

    —Julia A.

  • "Cassidy has a unique talent for taking information and creating a brand that really embodies everything you want it to in a unique, yet clear and concise, way."

    —Blair W.

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  • Brand Strategy

    From $1,800

    Brand strategy for clarifying who you are, what you do, and why your work matters.

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  • Logo Design

    From $1,200

    Logo design and visual identity that reflect who you are and what your brand stands for.

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  • Website Design

    From $5,000

    Custom website design that brings your content and visual identity together in a website that’s easy to navigate and update.

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  • Speaking & Workshops

    Inquire for Availability

    Talks and interactive sessions on brand strategy, storytelling, and communicating what makes your work matter.

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  • Design Retainer

    From $2,000/month

    Ongoing design support for your projects and creative needs.

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Cassidy Smith is a brand strategist with over a decade of experience in design and strategy, working primarily with Seattle's independent businesses, nonprofits, and creative founders. As a master's candidate studying psychology, she approaches branding through the lens of how people construct meaning and make decisions. She believes Seattle's local and independent organizations are what hold this city together and make it worth caring about, and they deserve brands as real as the work they do.

When she's not working with clients, you'll find her volunteering with the Seattle Aquarium Auxiliary Board, running a book club, metalworking in her studio, or out on the water kayaking when the weather cooperates.

Meet the Founder

Ready to Get Started?

Whether you're launching something new, refining what already exists, or finally ready to get clear on your brand, let's talk about where you are and see if we're a good fit.

Reach out for a complimentary consultation.